What works, what fails, and what the numbers say. Written by the people doing the work.
In the swiftly changing world of digital marketing, staying on top of the latest trends can be a challenge. However, it’s crucial for businesses to adapt and innovate, especially when it comes to seasonal marketing campaigns.
In the dynamic world of marketing, understanding your target audience is paramount. One demographic that marketers often aim to reach is the younger generation. Known for their tech-savviness, trend-setting tendencies, and purchasing power, they’re an influential demographic that can significantly impact a brand’s success. Who are the Younger Generation? The younger generation generally refers to […]
TikTok has exploded onto the social media scene and become a major player for businesses looking to market to younger audiences. The short-form video app now has over 800 million monthly active users, many of whom are Gen Z and millennial consumers. If you’re not leveraging TikTok for your marketing strategy yet, you’re missing out […]
In the constantly evolving world of digital marketing, businesses need to stay on top of the latest tools and technologies to remain competitive. One such tool that is making waves in the marketing industry is the chatbot.
In today’s fast-paced digital landscape, businesses are constantly seeking innovative strategies to stay ahead. The advent of Meta’s Advantage Plus Shopping campaigns has revolutionized the e-commerce industry, offering businesses an unparalleled opportunity to enhance their online presence and maximize sales. Here at Stratablue, we understand the power of this game-changing tool and are eager to […]
Is social media marketing still relevant in 2024? Yes, it definitely is. And one of the most powerful aspects of social media marketing that small businesses can leverage is influencer marketing. Influencer marketing has become increasingly popular in recent years, and for good reasons. It involves partnering with individuals who have a large following on […]
City Hive is an all-in-one eCommerce platform built to help beer, wine, and spirits shops make more money. Their support of these essential services skyrocketed at the onset of the COVID-19 pandemic and is not showing any signs of slowed growth. The City Hive platform allowed Liquor Stores to quickly shift their operations from walk-in […]
Simply put, B2B marketing can be tricky. Proving your return on investment can be difficult. Identifying your target audience and end-user is a process, and creating messaging that finds just the right balance of professionalism but is still accessible is hard. Once a target audience is identified and content is created, the hard work just […]
As marketers, we strive to report on the metrics that matter to our clients. Regardless of industry, we can all agree that there’s one performance metric that shines above all others, and that is the cost per acquisition. In the healthcare and dental space, data on patient acquisition costs is hard to come by. In […]
Covid-19 has been a scary time of many unknowns for most humans across the globe. Different industry sectors have had sole focus on surviving these unprecedented times. Fast forward over a year from the Covid-19 breakout and everyone is now feeling the post-pandemic effects. Businesses are no exception and are trying to move forward from […]
With a degree in communication and a minor in public relations, Alexis Loyd has been in the marketing realm since the beginning of her professional career. She brings years of marketing experience within a multitude of industries including education, nonprofit grant writing, medical and pharmaceuticals, among others. Her extensive experience within full-service marketing agencies has […]
